Description

A BBC RADIO 4 BOOK OF THE WEEK
A FINANCIAL TIMES BEST BOOK OF 2022

People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete’s performance.
Taking a placebo, even when you know it is a placebo, can still improve your health.
Welcome to The Expectation Effect.

In this book David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.

Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real physiological change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.

Publisher Review

This book is entertaining, eye-opening, extremely useful and best of all, evidence-based -- CLAUDIA HAMMOND As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, THE EXPECTATION EFFECT will expand your mind - and maybe even extend your life -- DANIEL PINK author of WHEN, DRIVE, AND TO SELL IS HUMAN This is an utterly riveting and transformative book. You can't afford not to read it! -- NIGELLA LAWSON Authoritative, measured, practical and encouraging, it will change your attitude to life's challenges -- DR CHRISTIAN JARRETT, author of BE WHO YOU WANT Already threatening to be book of the year - visionary, original and exciting, -- WILL STORR Clearly structured, convincingly argued . . . written in an engaging and lucid style peppered with Robson's infectious enthusiasm * * Sunday Business Post * * Compelling * * Guardian * * A fascinating, optimistic and empowering book. David Robson uses science and stories to show the extent to which we are shaped by our beliefs, and how the predictive power of our brains influences pain, diet, sleep, exercise and intelligence -- DR MONTY LYMAN, author of THE REMARKABLE LIFE OF THE SKIN An intriguing account of the role of expectation (and perception in general) in a wide panorama of experience. Beautifully written, science-based, and a gripping read. I loved it! -- DR MITHU STORONI, author of STRESS-PROOF Packed with science and stories about the remarkable body-mind connection -- KERRY DAYNES, author of THE DARK SIDE OF THE MIND